Travis Manion Foundation / JWT
For Travis Manion Foundation’s annual 9-11 Heroes Run, we found an interesting way to honor the fallen victims of 9/11. We used the race bib as our billboards. Each race bib had a fact from 9/11. This was an integrated campaign created at JWT Atlanta with writer Matt Berger, photos by Jason Maris.
Poster / Flyers
Each race bib has a fact from 9/11
Each race shirt had a place to pin your race bib on the front so it was flying at half-staff during the race
NVRQT / THE WHITE MONSTER / JWT
The White Monster. For the launch of NVRQT, we teamed up with Jon Lester and covered Boston’s famous Green Monster with baseballs. Each ball represents one kid battling cancer. Agency: JWT / Writer: Matt Berger
AKC PITCH / MEDIA CAUSE
Here’s two directions for an AKC pitch I worked on with Amy Small at Media Cause. AKC was looking for a fresh/fun way to connect with all dog lovers no matter what breed.
Direction 1: Follow Your Knows. org
This direction uses illustrations from dkngstudios as FPO images.
All rights dkngstudios
Direction 2: #BreedLove
AUTOTRADER B2B / COX
When car dealerships use Autotrader, they can retire those wacky inflatable tubemen on their lots. We thought it would be fun if we let those wacky tubemen enjoy a well deserved retirement. Work was created as a 360 b2b campaign at Cox with writer Bruce Behrens.
GEORGIA LOTTERY / OGILVY
“Ticket To Dream” was a fun idea we created (writer Duncan Stone) while freelancing at Ogilvy for Georgia Lottery. We created a few pieces with the help of Alexis Persani that showed an explosion of luxury items. Here’s a few images of the work we created.
First Draft from Alexis Persani
JIFFY LUBE / JWT
People hate car maintenance, period. So we thought, what if there’s a fun way to bring “car maintenance phobias’ to life. Introducing Oil Spider, made from an oil filter, air filter and windshield wiper blades, all items from a Jiffy Lube. No need to fear, Jiffy Lube is here. Work was created / pitched while working at JWT with writer Matt Berger.
BASKIN ROBBINS / 22SQUARED
We created a series of TV spots introducing a flavor of the month for Baskin Robbins Ice Cream. This is Humphrey the Dog, he’s lazy and likes to lay around. When he sees his favorite flavor of Baseball Nut, he perks up. Work created at 22squared with writer Matt Berger and animation company Aardman Nathan Love.
FLORIDA LOTTERY / SJ&P
Florida Lottery was relaunching their classic scratcher game called Gold Rush but with a new twist. You can now double your winnings. So we starting playing around with the world double and came up with a fun direction of doubly. Work was created while freelancing at agency SJ&P with writer Josh Poag.
MARCH MADNESS / 22SQUARED
Got the chance to work on March Madness with writer Matt Berger while working at 22squared. We created March Madness moments out of the famous bracket itself. We teamed up with Upper First for the animation in the tv and video parts.
TV Spot & Online Content Video
PING POP EVENT / BBDO
We created a fun event called Ping Pop ATL, based on the favorite pass time at BBDO at the time ping pong. We sent out blank paddles, asked folks to create something, then held an art show. Fun times. Work created at BBDO Atlanta with writer Matt Berger.
USMC / JWT
USMC wanted a way to connect with a younger crowd so we created an recruitment poster with a video game vibe/feel. It was really fun bringing this piece to life. Work was created at JWT with writer Matt Berger and 3D by The 3D Agency London.